Home     About Us    Contact Us     Contribute     Privacy
Investing
Stocks
Bonds
Mutual Funds
Biz
Credit
Career
College
Economics
Tax
More
 
 
Marketplace
Related Articles
Related Discussions
Related Definitions
Related Categories
Tip of the Day

Tip of the Day Put At Least 20% Down On A Home

Put At Least 20% Down On A Home - Your home is most likely the biggest purchase you will make in your lifetime, so when planning for the big day,...

read entire tip

Related Podcasts
Recently Added
Other Great Sites
 

Direct Mail To Schools

Q:We have a small business that sells various teacher and school supplies through a small catalogue, and one page flyers that we send to schools. We would be interested in any advice you may have on improving response rates in this marketplace. We always get responses, but we feel there could be more.

A:We currently send our mailings to the Principal - we call each of 400 schools we mail to every 3-4 months to ensure that the name hasn't changed. Each envelope is hand stuffed and uses a special issue of stamp to get attention. We can only send 2-3 flyers in each envelope. On a one page flyer we generally put routing information on the top corner, or a box saying "PLEASE POST". Both these techniques seem to help. Flyers are one colour on coloured stock and contain an order form with some incentive to order immediately (usually free delivery). All flyers contain brief, pithy text (our opinion), and a good representative photo of the items. My experience, only from what I see in U.S. schools, not as a marketer: More and more, teachers have their own discretion in how and what they teach in class, and what supplies they use. Far too often, teachers use their own money to get supplies that the school will not supply. What I'm saying is, you should go directly to teachers. This is not an issue the Principal really cares about. Some might even consider it an indictment of the support teachers receive. Try varying a little bit. Ever tried FaxBroadcasting? Or telemarketing for leadtracking purpose instead of just updating. Also you could try to make a little Magazine or Newsletter with your offers packed in articles. Its the variation that gets and keeps their attention!

Discuss It!

American History said:

Well, this is quite an innovative way to bring in new teachers and latest qualifications every regular interval.

chevy el camino car covers said:

We always get responses, but we feel there could be more.

pay per install said:

Cool website buddy I am gona suggest this to all my list of contacts.

order assignment service said:

Well, this is quite an innovative way to bring in new teachers and latest qualifications every regular interval.

hot sale replica watches said:

Out of work, party, you may need a watch to reflect your temperament and vision, to show you different from the general taste and vision. Here to meet your needs. thank.

best knife for cutting beef said:

Itâs actually a great and useful piece of information. Iâm glad that you simply shared this useful info with us.

Most Popular Articles
Most Popular Definitions
Related Questions
 
Daily Definition

Definition of the Day Drop Shipping

Drop Shipping? - Drop shipping is where the supplier of merchandise sends any purchases directly to retail clients. They will maintain the storage and all other warehouse functions so the retailer doesn’t have to keep the items in his or her store. Plus with this type of program the retailer...

read entire definition

 
 

 

 

Home     About Us    Contact Us     Contribute     Sitemap

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Copyright © 2009 TeenAnalyst.com