Home     About Us    Contact Us     Contribute     Privacy
Investing
Stocks
Bonds
Mutual Funds
Biz
Credit
Career
College
Economics
Tax
More
 
 
Marketplace
Related Articles
Related Discussions
Related Definitions
Related Categories
Tip of the Day

Tip of the Day Plan

Plan - Part of retiring without losing your current benefits and standard of living is due to planning for your retirement and starting early. Today the social security people...

read entire tip

Related Podcasts
Recently Added
Other Great Sites
 

How To Market My Business

Q:I am scared that when I roll out my project, that someone else with a lot more money, and smarts than me will copy it and end my chances of growing. I realize that it will be difficult to answer this question without knowing what my project is all about, but I dont know how to ask any other way without giving too much info. I also dont know who to trust as I am feeling a little overwhelmed right now and would like to talk with someone/s about my project.

A:I am not talking about signing on with a major ad agency to work up a huge campaign, that I can understand. I am talking about the small weekly newspapers that charge A LOT of money for small B&W cookie cutter ads. They say their circulation is such and such, but most people I talk to say they don't even look and just throw them away. The ad reps for the weekly say that your investment comes out to .00X cents per customer but if most people dont look, it seems that it is money spent unwisely. Yet week after week there it is in my mailbox with a new batch of ads. I did some admittedly un-scientific surveys of my own. Of the 200 or so people who live in my neighborhood only 6 or 7 said they even look at they weekly ad paper. As I drive down my street I see the Pennysavers rubber banded to the mailboxes, getting soggy in the snow and rain, I see the Advo cards littering the ground, and now the plastic bags marked Gorillads laying in the gutter. Outside of the obvious environmental concerns, I wonder if the business owners in this area who spend their money on these ads are that blind that they don't see what I see. Some of my other research was, taking the weekly ad paper and going page by page and measuring their ad space and then using their rate card to figure out approximatley how much revenue they bring in each issue. Since I dont know exactly how much it costs in printing, mailing, and salaries, I cant really know how much it costs to put out. I am sure that they are making a tidy profit, though. I guess the answer to this question is that the ads go for what the market will bear, but, MAN it seems like a lot of money being spent on an ineffective medium. Is this because the owners don't know these rules, or is this the mark of ineffective marketers and ad salesmen? I will let the point of the business owners not knowing any better stand on its own, as I know too many business owners that have no idea what they are doing, and somehow manage to stay in business. I do wonder about the marketers and sales reps, though. Isn't the goal of advertising to build business, not just momentary peaks when you have a sale but long term growth? Then wouldn't it behoove the sales reps to help educate the business owners on more effective ways to build business, or is it just easier to keep doing the same thing and keep collecting the paycheck? I realize this kind of answers itself, but doesnt this problem really open the door for someone with a new and better idea to come in and make a killing?? Like me?? Well I guess your bellys must hurt from all the laughing your doing right now, so I will end this. I would really appreciate your comments and answers. I guess you may have figured out that I am interested in marketing and advertising. If there are any good web resources or usenet groups that anybody would like to point out, I would like to hear about them. I read through all the questions and answers that have been posted here and I find the members of this group to be very nice and helpful as well as knowledgeable. That is very misleading. Newspaper and magazine ads are very effective. My first job as a teenager was for a local electronic store. One of our biggest sources for clients was the local weekly circulation - Pennysaver. For a small business, the cost of such an ad is very small. Don't forget, spending one or two thousand dollars a week for a small business is not a large investment. The long term ROI (Return On Investment) will usually compensate for the short term cost. Publications such as the Pennysaver are nothing more then a booklet of ads. People know this. So do the businesses. What the businesses count on are people who look to support their local business and purchase products or services such as plumbing, used cars, insurance, real estate, electronics, etc. These people will take in their Pennysavers for the sole purpose of finding a specific business. In fact, just last week my parents rummaged through their Pennysaver to find a local charity to donate their car to. A small $700 ad got a local charity a $4,400 car. An ad like that needs only one reply in six weeks to pay for itself (not including other costs).

Discuss It!
1 2 >

https://www.usacheckcashingstore.com/san-diego said:

The basal benifiet by annex off arrant to your case is you won't affirmation to accordance your ID, on the off beauteous that you starting now see a record. This may accumulation you a little fortune. My assay to you is bazaar about achieve calls be told!

https://www.aaa1autotitleloans.com/chicago said:

Bicycle budgetary able can and abode arresting accumulation diminishments from the banks/moneylenders, we see believable to us upwards of 10 adjustment controls maybe all the included now and afore continued allurement for that we adduce business to their case or bread-and-spread foundation.

Content Clan said:

Everyone with a unique idea often gets insecure because they have thoughts like what if someone else copy my idea and present it as theirs. Being a starter you need to trust someone because you require someone's assistance or help in implementation of your idea.

Payday Loans said:

In any case, bind up and admeasurement arbor decisions that are bottomward to angel to you. Bike Loans are one such accretion that has the best above point accordance you banknote in the way that you like.

car title loans said:

Vehicle appellation credits are an activated and basic accepting for a brace of abode ashamed you bind adjustment rapidly and absolutely out case you access acclamation issues which leaves brace of added accepting decisions attainable for you.

How to last longer in bed Exercise said:

Return on invest will calculate how much profit you get from your investment.

Get Bigger Penis said:

Make a huge budget on the advertising of the product.

How to last longer in bed Exercise said:

yes Return on invest will calculate how much profit you get from your investment.

UK Dissertation Writing Help said:

Thanks for sharing the post, i have enjoyed reading this article.

Essay Help said:

There are ways to market your business like, Online Marketing, Digital Marketing, Newspaper marketing etc, but if have a small business, so I think Digital marketing is suitable for small business marketing and if you have a huge business so you need touch all type marketing.

Assignment Help said:

Nice! I am happy to stumble upon your website. It has the information that i was looking for. Thanks a lot for your effort. We are an assignment help provider that assists students in writing college assignments. So, any student has some problem in writing it, then you can contact us for the same on our site.

Honorary Doctorate Degree said:

Are you looking for an online honorary doctorate degree program? Contact life experience degree pros because this institutes is reliable and value your considerable working experience.

Best Assignment Services said:

HND Assignment help is the leading assignment help company offering high quality assignment help services in UK, US and Australia. Connect with us for assignment help services at hndassignmenthelp@gmail.com or login to http://www.hndassignmenthelp.co.uk

Best Assignment Services said:

HND Assignment help is the leading assignment help company offering high quality assignment help services in UK, US and Australia. Connect with us for assignment help services at hndassignmenthelp@gmail.com or login to http://www.hndassignmenthelp.co.uk <a href="www.hndassignmenthelp.co.uk">Assignment help</a>

Essay Writing Services UK said:

I am not sure what type of business that it is? One way to market your business, is to take full advantage.

http://www.teenanalyst.com said:

I am now not positive what sort of enterprise that it's far? One way to market your business, is to take complete advantage of the records age. Be positive to create a internet site that promotes your product.

essay help in uk said:

You can put an ad in the Yellow Pages. Also, you may sell a local softball or sports activities group, in exchange for them to put on your business call and emblem on their uniforms. You can use search engine optimization, if you want to make sure that your internet site is ranked high, in the serps, while people kind inside the call of your provider. You can post how-to motion pictures on YouTube, related to your provider, with an commercial and link for your website.

windows support number said:

Windows is a operating system using this many of the technical issues can be created. To finding the solution regarding windows call on windows support number.

http://mountlincolnuniversity.blogspot.com/ said:

Creativity and innovation are the most highlighted elements for which entrepreneurs are famous all around the world. I am researching for effective business model development approaches that I will include in my research paper at Mount Lincoln University and I think your views will be a great value addition to my assignment.

Mount Lincoln University said:

Creativity and innovation are the most highlighted elements for which entrepreneurs are famous all around the world. I am researching for effective business model development approaches that I will include in my research paper at Mount Lincoln University and I think your views will be a great value addition to my assignment.

Most Popular Articles
Most Popular Definitions
Related Questions
 
Daily Definition

Definition of the Day Price Leadership

Price Leadership – Whenever a key market leader takes and set the tone, pace and price, markets are left to catch up, competitors having to lower, adjust, raise their prices accordingly in the name of competition. Then markets (and pricing), will shift, move and respond. Such management, control, direction and...

read entire definition

 
 

 

 

Home     About Us    Contact Us     Contribute     Sitemap

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Copyright © 2009 TeenAnalyst.com