Home     About Us    Contact Us     Contribute     Privacy
Investing
Stocks
Bonds
Mutual Funds
Biz
Credit
Career
College
Economics
Tax
More
 
 
Marketplace
Related Articles
Related Discussions
Related Definitions
Related Categories
Tip of the Day

Tip of the Day Plan

Plan - Part of retiring without losing your current benefits and standard of living is due to planning for your retirement and starting early. Today the social security people...

read entire tip

Related Podcasts
Recently Added
Other Great Sites
 

Ideas For Setting-Up A Consultancy

Q:I'm considering setting up a marketing consulting company specializing in guerilla-type marketing for small businesses and non-profits. I'd like to "test" this idea part-time before leaving my full-time position. I live in a mid-sized (2.5 million) metropolitan area. Does anyone have ideas on how to best go about this? How do I secure clients? How much can I charge to develop a marketing plan? Do small businesses care enough about marketing and have the resources to support a consultant?

A:During your initial start-up phase, I'd recommend you write up a good speech about something that small business owners will want to hear and then talk to your area small business associations on giving that speech to their membership. Have someone come with you (ideally an attractive woman) that will hand a leaflet to people as they enter. On one side of the leaflet, there's the key points of your speech and the order they'll be given in. This is the side that needs to be face up when the helper hands out your leaflet. On the other side of the leaflet is your "credentials". Your credentials are simply a veiled ad for your consultancy. After you get done giving that speech to as many business associations as possible, come up with another topic for a speech and repeat. Repeat until your client base is what you want it to be. One thing you might like to see if the associations will let you do is send out postcard announcements to their entire membership about the speech and when it will be given. If you pitch it right, the association will bite because they always want high attendence to all their meetings. Show them the postcard you want to send out and get their approval of it. Make any changes they ask for and re-submit it to them again. Offer to print up as many as they'd like and pay for the postage or if they'll give you the mailing list to their membership, you'll take care of it all for them. If they turn over their mailing list to you, do NOT use that mailing list for any other purpose, no matter how tempting, or that organization will hate you for doing so, and never allow you to speak to their membership again. "What I recommend you do is determine what your sales territory is. What's its radius? Double that and add a healthy 10% more distance then go and talk to people out that distance that are in the same business you want to start up. Literally, drive there. Do not do the following over the phone or email or through snail mail. Show up on their doorstep during the slow time of their business day. Tell them that you want to start up a similar business at such-and-such a location and if they would consider you competition. If they say you would be, drive further away from your proposed business location until you find a business that says you're not. If you have to go to a different country, do so. Once you find a business that says your two territories won't overlap, ask if they wouldn't mind answering some questions about how to start and run a business like theirs. Play to their egos and they'll love to talk to you. Everyone likes to feel important and worth listening to, especially business owners when it comes to their businesses. Have a list of questions written out on a notepad, but do NOT write down their answers. Instead, bring a tape recorder (yes, put it right out in the open, no need for spyware, and besides it plays to their egos as their words are being treated as worthy of being recorded) and concentrate on getting as much information out of them as possible, as well as picking up the other half of the answers they give in body language. If they say something you don't understand, speak up, and ask for clarification. Let them wander off your list of questions since where they wander to might be a place you never thought of asking questions about and should have been. However, keep an eye on the questions you've written down and try to ask them all before the interview concludes. Of course, always yield to customers that come in. After you've interviewed one owner, go home and digest what was said. Listen to the tape on your way home. Think over it all. Adjust your business plan accordingly. Adjust the questions on that notepad and then on your next free day, head off in another direction and do the same thing. Try to interview at least twenty businesses. A hundred businesses would be ideal. Interview the good, the bad, and the ugly. If you're lucky, you'll interview one that is going out of business or has just went out of business so you can hear about the dark side. Likewise, interview those businesses you think are bad. Keep in mind that since they're still in business, they are probably doing something right, if just being the only game in town for your products/services.

Discuss It!
1 2 >

car title loans said:

A standout amongst the most feared results of unemployment is on the funds. As a result of the conclusion of a wellspring of salary, it gets to be troublesome for a borrower to make a decent living. Individual credits for unemployed end up being a strong method to meet the normal and unexpected needs that manifest amid the seasons of unemployment. Home assumes a critical part in enhancing the instance of the unemployed individuals for meeting all requirements for individual advances for unemployed. This article clarifies about the different issues included in individual advances for unemployed.

Check Cashing said:

Exactly when a borrower approaches the propelling association, the credit is bolstered in the wake of making some basic weighs as to the record as a purchaser of the borrower, and whether he has a sensible title to the auto.

Cash Advance San-diego said:

The recognition charge be paid off in an unapproachable portion. In the mishap that the borrower is not ready to pay nickname credits append the end of the term, again there's once in a while leverage elective. He or she can "move over" the development, which incorporates demography out expansion auto sobriquet praise in on fire of your vehicle's title.

Economics Homework Help said:

This is really great work. Thank you for sharing such a useful information here in the blog.

Matlab Help Online said:

The key is to give the peruser a little look into your experience, which urges them to need to take in more by perusing your resume

Medical Homework Help said:

Hi buddy, your blog' s design is simple and clean and i like it. Your blog posts about Online Dissertation Help are superb. Please keep them coming. Greets!!

Operations Management Project said:

This a good way to appreciate the teacher as they put their efforts to train students. UK dissertation Writers appreciates the teachers.

Economics Homework Help said:

Those who come to read your article will find lots of helpful and informative tips

Econometric Analysis Statistics Project Help said:

They are not able to finish the writing assignments on time. For some students, writing any writing assignments is able to waste their time

From Competitive Advantage to Nodal Advantage: Ecosystem Structure and the New Five Forces tha said:

I am pretty sure about this information you shared because its really helpful for everyone.

Managing Up (A): Grace Case Solution said:

I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that's at the other blogs.

SEO Writing Service said:

Great Information,it has lot for stuff which is informative.I will share the post with my friends.

SPSS Assignment Help said:

I loved the way you discuss the topic great work thanks for the share Your informative post.

Financialprospect said:

thanks for sharing this post <a href="http://www.financialprospect.com/india-news/indian-air-force-official-arrested-for-spying-17101.html">Indian Air Force official arrested for âspyingâ</a>

ASP.net Assignment Help said:

I want to give a thumbs Up for such a informative post....its really amazing

MathCad Assignment Help said:

Well, nothing I can say but great! I hope you'll make more useful articles in the upcoming days.

PHP Homework Help said:

I have been meaning to write something like this on my website and you have given me an idea.

Sociology Online Assignment Help said:

Well, thank you for making such useful article.

Accounting Homework Help said:

Nice line use and good image this post. this post will be effectively thanks for sharing.

Borderlands 3 features said:

The Borderlands series is one of the best in the lot of action gaming. Now the third installment of the series is about to release with the addition of two new varieties of items including the laser gun and I am waiting for this game to release to check it out myself. Hope it lives up to our expectations.

Most Popular Articles
Most Popular Definitions
Related Questions
 
Daily Definition

Definition of the Day Price Leadership

Price Leadership – Whenever a key market leader takes and set the tone, pace and price, markets are left to catch up, competitors having to lower, adjust, raise their prices accordingly in the name of competition. Then markets (and pricing), will shift, move and respond. Such management, control, direction and...

read entire definition

 
 

 

 

Home     About Us    Contact Us     Contribute     Sitemap

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Copyright © 2009 TeenAnalyst.com