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Tip of the Day Get a Professional Certificate

Get a Professional Certificate - When you decide which profession you wish to enter, you should check first to see if your chosen field offers a certificate. If it does...

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Home Business FAQ

    How To Get Media Buzz

    Q:We're a software company with big product, and little money. Need to get media attention, and create buzz on no budget. What works? I know others have been here. What gets press releases or other product news picked up by net media? Any suggestions, experiences, resources, much appreciated. A:"Media buzz" depends a lot on "product wow". You might want to give a little more information on what your product is all about and also what it is you are trying to achieve. Your post appears to be a question on the process of promoting your product. Are you wanting to create...

    Branded Content

    Q:The latest issue of Business 2.0 features an in-depth profile of Weiden & Kennedy founder Dan Weiden, the man who created Nike's famous slogan and has been pushing the limits in the advertising world ever since. According to the article, Weiden is once again stretching boundaries by blending advertising and entertainment into a new art form: branded content. Will we see movies, music, Broadway musicals and television shows produced by an advertising agency for a client? A:Sadly, we probably will. And people will hate advertising even more than they already do. "Branding", one the latest business flavors-of-the-month, is one of those...

    Home Business Plan

    Q:I need to find a text or resource in helping me write a business plan for my boss. This would be a two year, five-year, and ten year business plan for an existing but growing business. I have seen templates and resources for business plans for fledgling or start-up companies, but this is not what I need. Can anybody help me in this regard? A:I would recommend Nolo Press "How to Write a Business Plan". It is not too long and contains all of the basics. I used it when i started my business and it got me started on the...

    Marketing Consultant Website

    Q:I still read all of the articles on this web, and have found the responses to be of great value to me. I would appreciate any and all comments on my web page. Please pay a visit and let me know your thoughts. Being a Marketing Consultant myself, I have no interest in trying to sell anything by having you visit. In fact, as you are all professionals in this field, I would appreciate outside opinions. A:(1) Your "ENHANCED IMAGES" logo is terrible. I thought there was something wrong with it at first. Immediate big negative. (2) After the initial overall...

    Confidence and Business

    Q:I'm one of those people who, in over fifty years of living and trying with both success and failures, has always managed to maintain his confidence in his ability to get things done. However, in the last year, somehow all that confidence has just suddenly vanished, and for once, I am not too sure of what to do about the problem. A:Now, I recognise that I'm not afraid of rejection. In fact, there are very few things I'm afraid to try. So, the obvious aproach of simply facing up to a fear is not one that works. The thing is, I...

    Critique Small Business Website

    Q:I would appreciate any critiques of my website (http://exotique.xoax.net), including ease of use, style, and ease of check-out/use of PayPal. I had a merchant account, but Visa/MC just started demanding that all merchants pay at least $200/yr for security verification and right now I can't justify doing that. I am not getting even 1% of the users who come to my site to buy. Is it just a lack of items? I need help. I'm not sure what the problem is. A:1. Check with another merchant bank/credit card service. I have never heard anything like this from my service provider. 2....

    Email Marketing Questions

    Q:I'm doing some research to find out if and how the bulk email marketers validate the email addresses to whom they've sent email. For instance, if some firm sends out x-million messages, do they use any means to find out how many of those messages were delivered and opened? I'm not talking about bounced messages which they can obviously track, but the non-bounced messages. Do they assume that no-response messages were delivered, or are there mechanisms in place to track/count the successful "opened" messages, and by extension, back-validate their original list...

    Business Start up Fears

    Q:I know I'm ready to work with smaller 10 - 15 employee businesses, but just don't feel confident enough yet to handle large organizations. (BTW, I'm in system integration, not programming). Am I out of business? That's the impression I'm getting. I am excited and ready to work HARD at this, but I have a family to provide for and don't want to be unrealistic. I have a good business background in marketing, supported my own companies NT network, have achieved my MCP, and am on my way to my MCSE and I'm ready to learn all the ropes as...

    Mail Order Catalog Questions

    Q:I own a two-year old catalog that sells products specifically, and only, for caged birds (parrots, cockatoos, macaws, etc.). We have had good growth over the last two years, growing our mailing list from 3,000 to 36,000 names. We are currently experiencing all of the problems that most start up mail order companies experience. Your help in answering any of the following questions would be greatly appreciated. A:i think you need to look at your customer's buying cycle. Perhaps, EACH customer's buying cycle. You'll probably see clusters, like a bunch buys, every month, while another bunch will buy every other month,...

    Marketing On A Budget

    Q:I dont know if anyone will know the answer to this, but I figured I'd give it a try since we have such a broad range of brain power around here. :) A little background: I am still in the startup phase of my business: I'm running on shoestrings, sometimes very frayed ones. I assume many business owners have been in this position at one time, or at least I'm hoping some have so that I'm not totally alone! ;) Anyway, I need to get the word out to local businesses about my services since most of my orders will...

    Marketing Help On The Web

    Q:I was recently asked to provide a checklist of things a small-medium size business must look for when choosing a web site designer. Given that there are so many people out there claiming to be web designers/developers, and their prices are so variable, and there is no web site designer certification to speak of, could any of you give me some pointers as to what qualifies a person as a good designer? Obviously, moving on to marketing on the web can involve a huge expense for a small business, and we don't want to go into it blind. A:The only thing...

    Marketing To The Military

    Q:I have a database product that I've developed, and I would like to sell it to the military. What is the difference between marketing to the military vs. approaching regular commercial businesses? What is the sales process like? I've not worked directly with the military before. A:Since you're in the US, contact your US House Representative and both of your US Senators. Ask them for their help. They should be very interested in helping you since a major part of their job in Congress is bringing some of the government pork back to their districts/states. The trade-off is if you go...

    Marketing a Pilates Studio

    Q:My fiance has recently started a Pilates studio in Central NJ, USA. The area has been good to us, she turned a profit the first month and after only 4 months in business, the studio is running at about 80% capacity. I attribute the success partly to the right location (we are in the middle of a Serenity Center, in an affluent area of NJ), partly to our guerilla marketing efforts ( we distributed our brochures and flyers in an area we deemed likely to be visited by our target clients [spas, hair salons, etc]) and mostly to the fact...

    Marketing Controversies - Build Positive Brand Identity

    Q:Looking for marketing controversies, negative, positive (publicity), campaigns, positioning. Successful at building brand identity or alienating the target market. Also negative situations that were approached as an opportunity resulting in publicity leading to positive brand identity, increased sales. A:These can also include social responsibility attempts. Also involving product, price, promotion, distribution. Some that come to mind: -Datsun to Nissan, never regained the #1 position. -New Coke launch resulting in classic Coke *jump* over Pepsi. -Lexus increasing price resulting in increased demand. -Benetton focus on AIDS resulting in decreased sales, damaged brand. -LA Gear shoes, too many places, decreased sales. Look forward...

    Help Preparing Simple Business Plan

    Q:I need to prepare simple business plan. I am new to this, can somebody direct me on how to prepare, and what are the keypoints I have to highlight? A:Google for your state and "small business development" and "small business assistance". This should lead you to your state's version of the "Small Business Development Center", where you can get many different kinds of assistance in launching a new business, including developing a business plan. They should be able to help you outline, and complete a business plan that will not only serve you as a guide in the first years of...

    Small Business Resources On The Internet

    Q:I have been surfing the Internet to find a good website with valuable small business information. Unfortunately I have not come across any small business sites that are worth mentioning. I would appreciate any URLs that will lead me to a good overall small business support web site that can provide marketing, financial, legal, and other topics valuable to the small business owner. A:One of the best small business sites I have seen online is Entrepreneurial Edge. The URL is: http://www.edgeonline.com/ It covers...

    Marketing Custom Made Gift Baskets Online

    Q:I have recently started a small business which I am running out of my home. If anyone has some advice on how I could get the word out and increase my sales I would appreciate the help. The business is 'Custom Made Gift Baskets'. I have printed flyers and displayed baskets at numerous mini markets and craft shops. I have sold approx. 15 baskets through mostly word of mouth. This is good, but I would like it to turn into a full time venture. A:Go to your local public Library. Ask for a book on self-promotion, such as the "Unabashed Self-Promotor's...

    Online Marketing

    Q:Could I please have peoples opinion on Online Marketing. For example, do you think that it is a highly valuable resource? A:Some? Correct to say 'some are surfing, some are buying'. Many are not surfing. What's the latest US figure? 12% of households online. Sure is a nice US target market,if seeking the whole or even part. Yet, let's not forget that the figure is not universal. The original poster (from her address, above) is from Australia. I don't know what the figure is there, but 12% of households there is not going to equal the ± 12 million of the...

    Pricing Strategy

    Q:I need some help convincing someone that, under certain circumstances, it is possible to set a higher price for something and actually increase sales. What I need are some pointers or references in the marketing literature about positioning a product as a necessity (I believe that this is creating the conditions through marketing for demand inelasticity), and then charging accordingly. Has anyone (with the kind of credentials that I don't have) studied and explained this? A:In the seminar business, price often determines (perceived) quality. I once had a losing, 2-day seminar on management topics which was priced at $250 per day....

    Promotional Material

    Q:I am running a computer on-site service business for home and small business clients. I was wondering what kinds of promotional materials are more effective than others. I got a catalog that sells pens, mugs, mouse pad, etc with company's info printed on them, but I'm not sure what I should go for. Love to hear you guys' experiences. A:Have you ever used a service based on reading their phone number from an ad on a pencil, pen, mug, mouse pad, etc.? I find that most people that pick this stuff up just pick it up to get something for free....

    Small Business Marketing In Brazil

    Q:Maybe some of you are interested in trying to help a small business located in Brazil, some 5.000 miles away. If so, here's some data: A:1 - It's a service franchise, mostly for women, kind of beauty parlor. The franchiser is lousy; the franchisees are going the lawsuit way. 2 - ALL the franchise stores in the country where you have some winter (Brazil is mostly a hot country) are doing badly. Most of the ones located in non-winter areas are doing better. 3 - However, many competitors (independent stores, even in cool areas)...

    Tips On Marketing A Laundry Service

    Q:I will soon expand on my laundromat to include pickup and delivery. The P&D will be free and have same-day service. A 20% discount as a "grabber" may also be offered. A:The saddest things about wannabe entrepreneurs are their egotism and paranoia. They think for egotistical reasons that no one has ever thought of their business idea and that people are just anxiously waiting to steal their idea. We get this problem in these business newsgroups a lot. The truth is that no one really cares. Everyone has their own "brilliant" business ideas (I myself have tons!) and/or are so busy...

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    Definition of the Day Black Tuesday

    Black Tuesday - Black Tuesday took place on October 29 in the year 1929 and was probably the most famous stock market crash ever to be remembered in stock market history. On this day, the stock market's stocks lost 13 percent of their value and...

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