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Refinance Your Mortgage if You Can Cut At Least One Point - Refinancing a mortgage only makes good sense if you are going to save more than 1% on the...

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Q:I still read all of the articles on this web, and have found the responses to be of great value to me. I would appreciate any and all comments on my web page. Please pay a visit and let me know your thoughts. Being a Marketing Consultant myself, I have no interest in trying to sell anything by having you visit. In fact, as you are all professionals in this field, I would appreciate outside opinions.

A:(1) Your "ENHANCED IMAGES" logo is terrible. I thought there was something wrong with it at first. Immediate big negative. (2) After the initial overall graphic "appearance" of your home page, the most important element is your headline/subhead. "Strategic Marketing Solutions" will not be meaningful to a large segment of your potential audience, and the subhead presents no compelling reason to explore the rest of your site. You've got to present a USP at this point. (3) The menu is to the left, not the right, and it's boring. Again, there's little inducement here to dip into your site. (4) The counter colors make it hard to read. (5) Your first interior page, "Information," doesn't provide much. You're wasting an opportunity to provide *specific benefits* for your reader. Overall, it comes across as generic internet marketing patter. (6) No navigation button at the bottom to lead to the next logical page. Sending people back to the home page each time is a great way to have them decide to leave your site. (7) On your "List Of Services" page, you start off: "In an effort to empower our clients with understanding of essential on-line marketing techniques, we offer one-to-one Internet consulting. This series of consultations introduces a client to the different areas of the Internet..." Too pedantic -- and you're not writing to the individual. Only one person at a time is reading this. And it's a personal experience. It's a big mistake to have the tone be anything except "from me to you." The rest of the copy is better. It does improve as you move down the page. (8) I moved quickly through the rest of your site. The Tips, FAQ, and questionnaire pages looked fine. (9) Final comment: I think your site is "proof impaired." There's no credentialization, no testimonials, no client/category list. I'm sure you know that this stuff is cruical for a consultant practice. A photo would also help. I believe that a business-to business web site is very different than a consumer site. My question is why you used a minimum of 800x600 resllution. That automatically makes it difficult for MAC users and many people why prefer 640x480. I could not see any advantage in the larger sized frame. The graphics were tough to read and others have commented on the content. I working on my site for the construction industry, I asked architects what did they not want - no heavy graphics that are wslow to download. It is OK to download a 500k CAD file but not a 60K image not usable on their project. I offer the same advice to any business site for business use. I can't speak for anyone else, but when I decided to put up a web site (decidedly non-commercial at the moment, but that will change) I was more concerned with good content than what the URL looked like. I see a lot of focus in the search engines on content (well, some of them anyway), but I have never seen the question of who owns the domain raised in registration. Perhaps as marketers it is too easy to get focused on the small issues ? Granted, it's easier to remember a catchy domain name, but it's not necessarily easier to find or bookmark. And it won't substitute for useful information.

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