Home     About Us    Contact Us     Contribute     Privacy
Investing
Stocks
Bonds
Mutual Funds
Biz
Credit
Career
College
Economics
Tax
More
 
 
Marketplace
Related Articles
More
Related Discussions
Related Definitions
Related Categories
Tip of the Day

Tip of the Day Avoid Fees

Avoid Fees - When using long-term investments as a money-earning vehicle, it is wise to remember that any returns that are made on that money must deduct any fees paid...

read entire tip

Related Podcasts
Recently Added
Other Great Sites
 

Marketing Plan Examples

Q:I am currently in the process of writing our company's marketing plan (Alphanumerica is a Web development company), and any added perspective would be a big help. Does anyone know any sources for this? Or, if you have ideas yourself, and would not mind emailing me, it would be most appreciated.

A:Some weeks ago, another person asked for examples of marketing plans to be posted here. As I expected, nothing appeared. Such plans are core to any business, they are not lightly disclosed to anybody, and certainly not to a possible competitor. So I think you may be a little too optimistic in hoping another web developer would send you their plan! Any employee who did so could be laying themselves open both to immediate dismissal, and even court action by their current employer. Anyway, a plan that's right for one organization need not have bearing on what's appropriate for another. If you are based in the UK or Europe, it may be worth your while to contact the Chartered Institute of Marketing (for contact details see their web site), and ask them for help. Another possibility, of course, might be to hire a strategic marketing manager. The Business to Business phone directory in Maryland has the outline of what should be included in a marketing plan in the front section! Also, http://www.isquare.com, The Small Business Advisor, have this information and a lot more. There are many sources of plans, the SBA site was mentioned, among others. They are all worthwhile and will probably work. I have created several plans for companies that I've been associated with, and depending on WHY you are writing your plan, you will want to focus on several things such as: Who are you selling to plan to? What buttons should you push? Are you going to present your plan to a potential investor, he/she will most likely focus on the money. If it is an internal document to determine budgets and future growth, then it would most likely focus on infrastructure and management. If it is being done to just get your head on straight so you have a better sense of where you're going, you have to look inward at your understanding of the potential market: How do others perceive your product? Is your pricing realistic? Do you have a marketing plan? How will you test your market? Who will analyize the results? What will you do if your tests fail (or succeed)? One other thing. See your business plan as a flexible one. Provide the means to change it frequently. Be realistic about your expenses as well, it's not uncommon for people to minimize expenses to make their plans look good, but it will come back to haunt you. Taxes, payroll, insurance, and utilities are often much more than expected.

Discuss It!
1 2 >

Octopus Newsroom Automation said:

I am very glad to learn a lot from you this meaningful knowledge. From an article describing your unique way , we can see that you are an approachable , humorous person. Not only that, your article is rich with a lot of useful knowledge and helpful information.

Apple product reseller Mumbai said:

Apple products are revered for its quality, precision and great design.

Roasted korma said:

Guar protein offer a wide selection of products for your specific requirements.

web proxy said:

I am in the middle of working on a school report on this topic and your post has helped me with the information I needed to complete it. Thanks.

website design said:

Who will analyize the results? What will you do if your tests fail (or succeed)? One other thing. See your business plan as a flexible one. Provide the means to change it frequently.

Physiotherapy hospital in gurgaon and Paediatrics surgeon in gurgaon said:

Artemis Hospital is the first JCI and NABH accredited hospital in Gurgaon.

vpn software reviews said:

I am interested in this topic and would like to find out some more information as my friend need information on this topic. Do you have any other articles about this?

wholesale perfumes and colognes said:

I am interested in this subject matter and would like to explore out some more information as my colleague need information on this topic. Do you have any other post on this? Cheers!

hCG Injections Boca Raton said:

I have been researching this subject for a few days now for a report I am writing. Your post has been very helpful in this regard. Thanks for another great post.

Never Too Far said:

This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative. Thanks

Flowers said:

beautiful pictures of flowers and more.

superior writing service said:

The writing assignment is very necessary for the production of knowledge and material. The concepts of different subjects are coined and promoted. The students can learn more things.

midlands property said:

Your article shows you have a lot of background in this topic. Can you direct me to other articles about this? I will recommend this article to my friends as well. Thanks

Power-Loop said:

I found this post very exciting. I think you will have any other post on this topic? I am also sending it to my friend to enjoy your working style. Cheers!

Chiropractic Clinic Brookvale said:

I found useful information on this topic as I am working on a business project. Thank you posting relative information and its now becoming easier to complete this project.

buy real instagram followers said:

There are a lot of blogs and articles out there on this topic, but you have captured another side of the subject. This is good content thank you for sharing it.

free children's story said:

This topic is something that I have been looking into for a while now and your insight is exceptional. Thanks for sharing this information.

learn this here now said:

I have been interested in this topic for quite some time. I have been researching it for a couple of hours and found your post to be very interesting. Cheers.

kartolo said:

thank you of some of the articles I find this is one of the very interesting article to read, I like this <a href='http://kadopasutri.com/obat-pembesar-penis-vimax-pil/'>vimax</a> possible for people not important but very useful for us to read

kartolo said:

thank you of some of the articles I find this is one of the very interesting article to read, I like this http://kadopasutri.com/obat-pembesar-penis-vimax-pil/ possible for people not important but very useful for us to read

Most Popular Articles
Most Popular Definitions
Related Questions
 
Daily Definition

Definition of the Day Quick Ratio

Definition: A ratio that measures a company's ability to meet its current liabilities with its liquid assets. TeenAnalyst Advice: It's important that a company be able to pay their debts and other ...

read entire definition

 
 

 

 

Home     About Us    Contact Us     Contribute     Sitemap

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Copyright © 2009 TeenAnalyst.com