Home     About Us    Contact Us     Contribute     Privacy
Mutual Funds
Related Definitions
Related Categories
Tip of the Day

Tip of the Day Sign Up for Medicare

Sign Up for Medicare - Because there are many benefits to doing so, you should remember it is wise to sign up for Medicare even before you turn sixty-five and...

read entire tip

Recently Added
Other Great Sites

Public Relations Marketing

Q:We have retained a PR firm. They have presented us an elaborate plan that includes news releases of things like new hires, client wins, etc.

A:Some of things they suggest (such as by lined articles) we think can generate leads. However, some of the things they are suggesting seem like fluff. Generating leads is our goal. We don't really feel the need to tell the media every time we hire someone or buy a new copy machine or something. :-) Any thoughts on PR and its value? Should we ask for a stripped down PR plan that just includes lead generating activities? That is our instinct in this matter. Any thoughts on PR and its use for the small business would be appreciated. My gut tells me that most PR consultants think in terms of corporations and that is probably how they were trained. Big corporations do a lot of PR that is just in the category of nice to have -- e.g., announcing a new hire -- but that are not really core to the mission of making money. I guess it comes down to resources and time. In my last post, I forgot to mention a great PR book, Jason Salzman's "Making the News: A Guide for Nonprofits and Activists." It doesn't read like a college PR textbook; it's full of great illustrations of how to get--and keep--media attention. It's primarily aimed at the nonprofit sector, but the advice Salzman gives is applicable to the business sector as well. Don't let the title of Salzman's book throw you. Yes the title says "a guide for non-profits and activists," but the advice he gives is just as valuable to a for-profit corporation. He aimed his book at the non-profit sector because most non-profits don't have, and can't afford, a professional PR person to maintain contact with the media; his book is a basic how-to-do-it. His advice will also work for a small business that's unable to hire a PR professional. The concepts are the same, although the labels (for-profit/non-profit/activist) may be different. You still need to define your message, pick your target and reach it with the correct medium. The key is making that medium your friend, and Salzman shows you how. Now if you're a for-profit, I'd go one step farther than Salzman does, in that I'd buy spots on the radio and TV stations you want to use. Here's the link to the book at Amazon.com: http://www.amazon.com/exec/obidos/tg/detail/-/0813340950/qid=11116101... While I was on Amazon, I came across another Salzman book, "Let the World Know: Make Your Cause News." I can't vouch for this one as I haven't read it, but the synopsis looks good. Here's the link:http://www.amazon.com/exec/obidos/tg/detail/-/B0006QCOZ2/qid=11116101... And just in case someone is wondering, I get nothing from Jason Salzman or his publisher. I took a PR class five years ago, the prof assigned that book, and I've kept my copy and still refer to it.

Discuss It!

Read This said:

Thanks for posting this incredible article. Read This to find out more about SEO Tips.

AU Assignment Help said:

Want to improve your business and professional skills? then you have to read this high class written article about marketing and business development.

http://www.netflix.com said:

Great article. Seriously.

What is IMO App said:

Message and video chat with your friends and family for FREE, no matter what device they are on! - Send unlimited messages and make FREE video

paytm app for windows phone said:

How to do paytm login in paytm app and website and how to create an account in paytm and use the paytm wallet and Also get free paytm cash.

http://theautumnissue.com/obat-herbal-kanker-prostat-tanpa-operasi/ said:

The globe is truly transforming fast. people are also having altered.day by day time we are becoming more dependant on degital system.you are making me think of this really.You have a great way of sharing your thoughts.

http://get-shorty.com/obat-herbal-kanker-prostat-paling-manjur/ said:

This is definitely really a brilliant publish, many gratitude for telling Excellent luck I found out about this primary website.

http://loveischanginghistory.com/obat-kanker-payudara-tanpa-operasi/ said:

I really enjoy simply reading through most of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Absolutely a great post. The information that you have provided is very worthwhile.

http://www.passaporteverde.org/obat-kanker-payudara-herbal/ said:

Just keep writing what you are enthusiastic about, and the visitors will come to your posting.

https://sites.google.com/site/obatherbalkankerparu/ said:

Very nice post. I just bookmark your blog site and want to says that I have truly enjoyed surfing your weblog posts. Thanks

http://www.rio-20.org/obat-kanker-paru-paru-tradisional/ said:

This article gives the light in which we may notice the reality. This is very nice one and gives indepth information. Gratitude for this great article.

more info here said:

I have read your doubt and came to know that you have started a PR firm but the detail about this firm is not at all clear. Could you please provide more details about this firm? Hope you will update this information as soon as possible.

download whatsapp for samsung said:

WhatsApp is making it easier for you to free up space on your phone without deleting everything and losing messages you care about.

Most Popular Articles
Most Popular Definitions
Daily Definition

Definition of the Day Interest-On-Interest Component

Interest-On-Interest Component - Interest-On-Interest Component is the portion of a stock certificate security's total returns that result from the stockholder reinvesting of the income generated by that stock certificate security. In the case of bonds, it refers to the stockholders reinvestment of the coupon interest received until the original bond...

read entire definition




Home     About Us    Contact Us     Contribute     Sitemap


Copyright © 2009 TeenAnalyst.com