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Q:Does anyone have any good ideas for getting strangers (new people) to come watch a band they have never heard of?? A hook? I have an up and coming all original rock n soul band, and I want to build a huge following in southern california....and I need help!! Marketing Ideas :) It's great music, and I have some great ideas for an outlandish show, but I need to get people there to see it. Here's my site so you can see what we're all about. http://www.televisionchild.com
A:First, when I tried to listen to some samples, I was redirected to the following: http://at.netster.com/Index.asp?Site=YW1lcmljYW5qZXN1cy5vcmc%3D No clue where to go from there. You might want to work on your website so when your visitors click on downloading a sample, it does just that. It downloads it to their computer. As for ideas to promote your band ... hmmm. What does your band do that is different from all the other bands? What makes you unique? Is there ANYTHING that makes you unique? If there isn't currently something that makes you unique, can you think up something that can make your band unique. And, sorry, just calling yourself "the next biggest rock" band and other hyperbole doesn't cut it. Where do you want your income to come from? If you're willing to get it mainly from performing live, I have a suggestion. How outrageous are you willing to be? Are you willing to set off a controversy and be the center of it? Are you willing to make the music industry hate you? Have you ever appeared on talk radio? If so, how did it go? Honest answers get better advice. Do you know the demographics and psychographics of your fans? Not guesses at what they are, but actual numbers obtained in an objective fashion. It's real simple to do this at live concerts. I recommend you go to a used book store and get a copy of "High Visibility" by Irving Rein, Philip Kotler, and Martin Stoller. It was put out in 1987, but it still a very good book. Something you should treat like a bible. Read it over and over. Highlight it. Get copies for everyone in your band. Have band discussions over it. Treat your band like a business. In other words, be professional about it. You don't need to wear a suit and tie, but you do need to think before you act and think what the long-term implications are of what you do now. Read the autobiographies and biographies of celebrities and those in the music industry. Learn to separate the hyperbole from the reality in these accounts. Read up on other types of businesses. Read Michael Gerber's "The E-Myth" and take it to heart. Lastly, make real good friends with a marketer. Bounce ideas off her/him. Use them as a sounding board. Treat them well and try to reward them in some meaningful way. Saying a thank-you to them during one of your concerts while they're in your audience goes a long way. Include them in your parties. And if you can, make friends with more than one. These individuals can have a great deal to do with whether or not you become successful. And if you do hit the Big Time, let them reap some of the bounty. You'll need them even more while you're on the top to stay at the top than you did when you were fighting your way up. |
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