Home     About Us    Contact Us     Contribute     Privacy
Investing
Stocks
Bonds
Mutual Funds
Biz
Credit
Career
College
Economics
Tax
More
 
 
Marketplace
Related Discussions
Related Categories
Tip of the Day

Tip of the Day Be Patient

Be Patient - Your friend has just gone out and bought a state of the art computer with all the bells and whistles and after looking at your slowpoke old...

read entire tip

Related Podcasts
Recently Added
Other Great Sites
 

Radio Advertising Analysis

Q:Is radio worth the dollars spent? And should it be in my media mix? Here's my line of business, please give me your thoughts. It's retail seafood company, with several locations in the city area. Established, almost as a brand of seafood. However, have lost customers due to aging store & new competition. We are having complete facelift done by summer.

A:Do you sell fresh fish to be cooked at home, meals, or both. Is there a take-out (HMR) component? In other words, at what point in the day would the market defined by your offering be most receptive to an appeal? All of these contribute, the billboard is great for commerce pattern access retention, your role in the community supports customer loyalty, print is good to build awareness and promote a call to action. You say you are almost a brand. What I am not seeing, however, is any mention of either brand building tactics or co-branding if applicable. Do you have a transferrable identity or image promotion in place? Do you take adavantage of tie-ins? I believe it is worth it depending on your market and the listenership. If your town is dominated by signals from bigger cities and the local station struggles to get an audience, then no, it's not worth it. You may want to call around to several of the local recording studios that handle radio spot production for advice on ad agencies that specialize in radio. The studios work with them and would be familiar with them. Using an agency shouldn't increase your costs too much since they receive commissions on the placement from the radio stations. If your print ads haven't been bringing in the customers, then radio may be the way to go. Unless you have an excellent voice, don't do the spots yourself. Also, spend a few bucks to hire an announcer that isn't on the radio stations to make your spot stand out. There's nothing worse than a radio spot recorded by a DJ at the end of his air shift when he has to do his "production shift" and record 10 spots. A professional announcer's rates will vary depending on the market and the announcer, but it's worth the extra expense. Again, a good local recording studio can help you with picking an announcer. Most maintain an audition library. While the radio station will produce your spot for free, you get what you pay for.

Discuss It!

day care nj said:

Radio is a profitable business in today life. Because everyone is preferring radio for news and other entertainments due to their busy life. I think starting a radio channel is better to gain some extra profit through the sponsors.

Google Duo said:

new video calling App named Google Duo. ... Google Allo is an instant messaging app where as Duo is the hd vidoe calling app.

10th Results said:

Andhra Pradesh board of secondary education has declared the AP 10th class results 2017 on 10th May

viva video download said:

VivaVideo PRO Video Editor HD game android seru, kompatible untuk semua perangkat Android, disukai bannyak orang di Apptoko.com.

mobdro apk download said:

Mobdro app user and Mobdro App Not Working on your Kodi, Android TV, Chromecast? this tutorial will help you Fix Mobdro not working Problem

Most Popular Articles
Most Popular Definitions
Related Questions
 
Daily Definition

Definition of the Day George Soros

Definition: George Soros is one of the top investors of the last couple decades.  He is largely known for his bet against the British pound, which resulted in a one-day profit of $1 billion. Advice: George Soros managed the Quantum Fund, a wildly-successful hedge fund, for nearly 30 years.  He rose...

read entire definition

 
 

 

 

Home     About Us    Contact Us     Contribute     Sitemap

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Copyright © 2009 TeenAnalyst.com