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Business Services Franchise

The process of marketing a business can at time s prove to be a daunting task especially if the prevailing conditions are not favorable or in the event of the proprietor running out of money in the middle of his investment plan. Many a times, business owners may run out of cash in the course of running a business due to unforeseen circumstances. While some people opt to franchise their businesses as a strategy towards improving their businesses, some people franchise as a means of survival once they are unable to continue maintaining the business in a sustainable manner.

Franchising a business refers to the linking of your business under some special agreements with the franchising company thereby sharing in the running of the franchised business under new terms and conditions as the two partners may agree. The main reason behind franchising any business is to improve the conditions of the business. This is done by striking a deal with an already established franchise so that you can brand your business to look like theirs, once the business agreement is reached, the franchising company can take over the making of rules and regulations of the franchised business. This gives the business a new outlook and boosts customer confidence assuming hat the franchising company has a good reputation or ranking within the area.

There are advantages associated with business franchising. The most common being the lifting of your small business from its small status to the high status of the new franchising company. The franchising is usually meant to improve the customer base and improve the performance of the business. A major advantage is in the fact that the franchising company takes the role of marketing and publicizing the business as one of their own. This means that if the franchising company has a good reputation within the area, then your business is likely to grow in ranking just like the franchising company. The other advantage is in the free branding that is likely to be carried out by the franchising company to make the business to look like one of their own. This will help your franchised business to benefit from a face lift that you may have been unable to afford for a long time.

Any thing that has its advantages must also have its disadvantages and franchising also has its fair share of disadvantages. The main one is the fact that you no longer have the full authority to make key decisions regarding the running of the business as you may have enjoyed prior to the franchising. The other disadvantage is in the fact that you no longer can take home all the income from the business. You will be compelled to stick to the franchising agreements that you struck with the franchising company regarding the sharing of the profits.

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