|
An investment you have to look at for your business is buying a name. That way you have something that your customers will find easy to remember and no one else can copy. A name usually has to be catchy and keep in mind you want people to remember it easily. Do not experiment by making up your own spelling because if your clients hear the jingle on the radio and want to find the site they will find it hard to do so because of its complexity. You will lose many customers this way. Avoid keeping the name too long and make sure it does not contain many numerals to make it easier to remember.
Remember if a dot com is unavailable and a dot net is available do not settle for it instead, pick another dot com. Most people will not look for dot net and since many people still type out the whole address, it is usually dot com. However using a name that includes your country will mean you cater only to them. Avoid doing so if you want to cater to a global audience. Make sure you check the availability of the domain and if not look up options. Don't be fooled by being offered free domain names online. Most of these are scams and are no good. There will be a little investment if you decide to buy a name but it will be well worth the expense. Make sure your business name is related to what you are doing and not something that it is not. This will help avoid a lot of misunderstanding and get you the right clients.
Also in keeping it simple and easy to remember, you must also make it a unique one. To ensure that it does not exist, you can always Google it or try to look the words up in different languages. You could also use synonyms. Also, make sure your products have good names. Keep the clients guessing as to what is next? Avoid using trademarks that already exist. It will get you into a lot of legal trouble quickly. Do not use cliques, as they do not sound very good. People are looking for the uniqueness of your products and not the usual stuff. Let your name bring out the difference that is in your product that is absent from the countless others already present in the market. |