New Media Business

A new media agency or a digital agency is a business that deals with technically and creatively developing products based on the internet. New media agencies provide strategies you can use to help your business become successful online. Some of the services provided by such an agency are:

* Email Marketing: The use of electronic mail or email to advertise products is called email marketing. Email marketing is cheaper and reaches a wider audience than snail mail

* Web Design

* Podcasting: When broadcasting programs are made available online, it is called podcasting. These can be played on MP3 players and iPods or on any portable audio player.

* Banner Advertising: A rectangular image on site that takes a visitor to the advertiser's site when clicked upon is called a banner ad. Banner ads use text and sound to attract users to click on them. They are priced on the pay per click basis.

* Microsites: These are mini sites linked to main site that helps consumers with the products they want more quickly than the main site.

* Viral Campaigns: In viral marketing, the company relies on existing users to advertise the product. For example, every outgoing message in Hotmail contains a link to the website. When existing users emailed others, they automatically endorsed Hotmail. In viral campaigns, cost of advertising is minimal.

* Search Engine Optimisation: Search Engine Optimisation or SEO is a method in which the content of a website is written and edited in such a way that the website receives maximum visitors and potential customers. Most customers use search engines to find anything they want on the internet. Media agencies program your website in such a way that it comes out first when keywords to your website are entered into the search engine.

* Social Media Optimisation: Social Media is any online media that allows dialogue between users, and sharing of photos and links. Some such popular media are Myspace, LinkedIn, Wordpress, Facebook, YouTube and Twitter. The use of such social media in increasing the online popularity of website is called Social Media Optimisation or SMO. Social networking and social Media are ever increasing in popularity. As such, social media optimization can greatly increase site traffic.

New media agencies are differentiated from the usual advertising agencies by the fact that they don't offer work outside the internet, whereas regular advertising agencies do offer digital work through outsourcing.