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Account Managers are usually responsible for managing a companies client accounts usually within the sales and marketing department. The role of the Account Manager varies depending on what the nature of business is but the manager usually works as a liaison between the customer service department and the sales department of a company. The Account Manager position involves maintaining the current relationship with the client in order that the client continues to do business with that company. The Account Manager position involves searching out new clients and business opportunities and persuading customers to do business with that company.
Account Managers have the responsibility for working with the client to discover their needs and identify how the company will best be able to meet those needs so that the potential client will not take their business somewhere else. Depending on what the size of the company is, the Account Manager might just handle one account or a large portfolio of the company's clients.
Account Managers can earn large salaries depending on the experience they have. The size of the company and the nature of the business also play a factor in determining the salary. Since sales is a key element in the role of the Account Manager Position, commission is usually also paid for hitting sales targets.
Account Managers generally need to have a good understanding of marketing and sales, as well as having in-depth knowledge of their company's products and services. Some of the skills the Account Manager should possess are excellent interpersonal skills, be polite and friendly, have excellent written and verbal communication skills and possess a good sense of humour.
Working as an Account Manager is sometimes stressful since the Account Manager is the first person the client contacts if there is a problem. Usually the Account Manager is the one held accountable if the client decides to take their business elsewhere.
Account Managers can be expected to work long hours if need be and sometimes are expected to travel to meet with clients or attend conferences. The position is a very competitive one so it is important to develop contacts and develop the necessary skills for the job.
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