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Careers Marketing Manager

The Marketing Managers of a company are the individuals who plan, organize, coordinate and manage all the marketing of a business. The main objectives of the Marketing Manager are to plan and put into action detailed strategies for organisations and company's services and products, and, also to come up with the marketing policies for them. A Marketing Manager will study the needs of consumers so as to make good marketing decisions for their company. Marketing Managers possess the ability to identify opportunities and threats. The Marketing Manager assists with the development of new products for a business. They are part of the process of creating distribution channels for company products while managing and modifying when needed. Marketing Managers develop and put into use communication strategies for their clients.

Marketing Managers negotiate with vendors and contractors to organize the cost of advertising and to coordinate placements and scheduling.

Marketing Managers need to achieve the cooperation of people inside and out of the company and they have to monitor the effect of their marketing strategies.

For some companies the positions of Marketing Manager and market researcher are combined. Within larger companies the two works together as a team to achieve the goals of the company.

Marketing managers need to be disciplined people who can work systematically as well as quickly. They must possess good communication skills and enjoy working with others. Marketing Managers have control of designing and writing and overseeing production of promotional material for the company.

Marketing Managers conduct the hiring and training of marketing and sales staff and perform evaluations and oversee their day to day activities. The Marketing Manager evaluates the financial aspects of a products development and oversees all research and profit and loss projections. A Marketing Manager with a good working knowledge of human behaviour is an asset to any company.

The majority of larger companies employ Marketing Managers but also anyone who is trained in marketing can start their own business to market and sell the products of others. As a Marketing Manager, owning your own business allows you the freedom to work for others as a consultant on a contract basis.

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Definition of the Day Heterogeneous

Heterogeneous – Heterogeneous is a broad term that refers to individuals, items, companies, industries, etc. that are dissimilar from each other while still pertaining to a larger whole.  The opposite of heterogeneous is homogeneous, which encompasses similar objects within a group.  Outside of economics and business, heterogeneous can also be...

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