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Affiliated Wholesaler - an affiliated wholesaler is a non retail, and non competing company, acting as a single business entity, when purchasing goods and services, to reduce costs by aligning themselves with other wholesalers. The advantage of being an affiliated wholesaler is when pooling themselves with other non competing wholesalers; they can purchase goods and services in larger volumes. By doing so, the affricated wholesalers will receive volume discounts, even thought they act as a single entity., therefore increasing their profit margins, and keep costs of goods down to pass on to the retailers |