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Bait and Switch – a bait and switch is a term used to describe a certain deceptive sales tactic. A bait and switch is where a certain product is advertised , and when the customers inquires about it, the consumer is directed to a more expensive item, by disbarring the sale item, and attempting to sell him/her on a higher value item. The sale item was never the target item to sell, it was just to bait the customer, and get him interested, and then the consumer is talked into purchasing a more expensive item |
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