Baked In The Cake

Baked In The Cake - Baked in the cake means is a quote used to describe information that is influential such as unconfirmed news reports, unconfirmed company's information, or projected company or stock earnings, which are already included in the current stock's market price. By doing this, some attempt to use the information to tip the scales on the market and change other investors behaviors, put others off purchasing or selling certain stocks. If nothing happens and things remain the same, this information is valueless.