Business to Business

Business to Business – business-to-business is a term used to describe a transaction which occurs between two companies.  The transaction may be  a trade of goods or service,  but it never has to do with a consumer, it only affects the two businesses.  A business-to-business (B2B) transaction  is similar to a wholesale transaction whereas a wholesaler sells to a retailer, or a brick and mortar business. A B2B could be two retailers, or two wholesalers, and any combination.  A lot of E commerce businesses  practice B2B  and also jointly sell to retailers, increasing their customer traffic