Business to Consumer

Business to Consumer -  business-to-consumer is a transaction that occurs between a business ( company or corporation) and a consumer .This transaction usually is an exchange of a service, or product, for cash. .  The best example of a business-to-consumer is  Wal-Mart ( representing  the business) , and the customer would be anyone entering the store. The business-to-consumer is also known as a B2C, and its counter part is a B2B ( business-to-business)   Some business-to consumers are brick and mortar retail shops, but  many  are e-commerce  businesses who sell a service or product  over the internet.