Call Price - A call price is a specific price which is specified at issuance to which a bond or a preferred stock can be redeemed by the issuer. Another name for this is redemption price. The redemption value is a price that an issuing company may choose to repurchase a security before it has reached its maturity date. In the case of bonds or preferred stocks, valuation is a process used for determining the fair price of the bond or preferred stock. In some cases, the fair price is the present value of the cash flow it is expected to generate.