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Cannibalization

Definition: Cannibalization refers to the negative results a company's existing business sees as the result of a new business decision.

Advice: Cannibalization is usually talked about when referring to new product launches.  If a company launches a new product that is too similar to an existing product, sales for the existing product may slump as its customers switch to the new product.

Brand companies have to be particularly careful not to cannibalize their existing brands when creating full, brand portfolios.

 

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Definition of the Day Fitch Sheets

Fitch sheets- They are issued by Mr. Francis Emory Fitch, Inc they are the reports and are compiled on a daily basis. They are then stored away in a massive data bank to show trends in the stock market for future assessment they have records going back as far as...

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