Cash Cow

Cash Cow - the term cash cow is a specific product or business that has a record of continuous asset performance and steady growth... Cash cow is a metaphor for a dairy cow that produces milk continuously with very little maintenance.  The business and economic world uses it to describe a business or product which requires very little work or investment, and has a constant positive return. A cash cow investment requires very little investment, provides steady growth, and the returns can be re invested into other divisions of the company, allowing the company to increase its net worth.