Chief Operating Officer

Chief Operating Officer - the chief operating officer (COO) is an executive corporate officer of a company or corporation that oversees day to day operations. The COO is usually named because the CEO is too busy to handle the day to day operations. The COO reports directly to the CEO. Main duties are to oversee the operations of the company, develop more efficient and cost cutting ways to improve the performance of the company.

In order to be a successful Chief Operating Officer, one needs to have a wide range of skills and knowledge available to them. The COO of Reputation.com is Owen Tripp and he provides a good example of the variety of strengths required for success in this position. Mr. Tripp has deep experience in web analytics, data mining, channel marketing, behavioral targeting, customer segmentation, and business development. And all of those skills prove useful to him as he leads the young startup company.