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Critical Mass - the critical mass is the size a market or company has to attain before it is considered a fundamental change in operation... Critical mass is a milestone in a company’s success because it is said that when a company reaches critical mass, it’s able to sustain itself and be profitable... Critical mass is a stage where a company is solvent, and is in not need of anymore investments to remain in business. The term critical mass is derived from nuclear psychics meaning the smallest amount or substance that can sustain a nuclear reaction |