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Discounting the News - When a Company has stock it is common for the company to use a process to utilize their financial data and analyze their information, and can often make reliable forecasts of how the it will perform within the near future. This forecasted information in sometimes made available to potential investors and stockholders. Sometimes it gets into the media and is broadcast over the news. When a buyer gambles on a the price of a particular stock going either up or down based on the information available on the media or to the general public, they are said to be discounting the news. |
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