Penetration Pricing

Penetration Pricing – This is a market saturation, entry and penetration marketing strategy. It is a very aggressive tactic and highly effective investment strategy, costing model. Diffusion, infiltration, saturation, dissemination, incursion, giving and enabling access, market entrance, invasive methods, structures, where costing is done deliberately to get results. It is done with acumen and shrewdness, understanding and in-depth purpose, to get ahead and into the market, competition. Another pricing technique, policy, that effectively results in setting very low initial prices (entry), for a new or innovation, launch or new product as it goes to market.  Ensuring and capturing the mass market for the product or service, often lower than the eventual market price, for market-share securing, with expedience.  Donating product, mark-downs, freebies, for existing and new clientele, in order to set up future profit and earnings, to eventually raise the price, or up-selling, more, other products and services.