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Profit Motive – It is also known as maximization and pursued as a course in and of itself.  Benefit, outcome investment results orientation, like zooming in on ROI what matters and makes a difference, its real purpose and intention. Income, earnings, revenue, proceeds, turnover, return, yield, takings, gains, rewards, not losses, risk, take the center-stage and spotlight with this type of approach, profile, investment risk-tolerance and strategy . The focus undeniably falls on what brings in and makes money, or would be an advantage to the bottom line  Pure focus on the benefit and gain, the good, positive, reward, its use and contribution, end-result.
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