Shelf Velocity

Shelf Velocity – A robustness indicator, this term simply asks and summarizes the answer to the question: How quickly do transactions get done, materials move from provider to consumer? As such it is an effectiveness indicator, metric or measure, of how long it actually really takes, start-to-finish, from point of sale/order, to customer receipt, off-the-shelf purpose, delivery and take-home enjoyment! The rate, rapidity, swiftness and speed at which a product, service, transaction, process,  moves from a manufacturer's ‘inventory’, provider, supplier, to a distributor's, middle-man, and/ or retailer's shelf to a customer. It is extremely important to assess and monitor the real rate at which money in circulation is used for purchasing goods and services, how brief/long it takes from point A to point Z.

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