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Trade Association - Trade associations, are organizations creating interaction opportunities to benefit all (win-win – see defined elsewhere) Member contributions fund the professional and trade association entity. It is used for public profile and image improvement, (company, industry, profession). Trade associations engage in lobbying and legislative matters actively . Information and education also form part of the trade associations mandate and scope of activity. Most structures are similar to, or non-profit organizations. Collaborative efforts for issues of common concern are dealt with more effectively Protective integral part of industries, setting standards, conduct, regulatory stipulations and enforcements, demanding good standing and ethical business practice, compliance, peer group recognition, credibility and related matters. Marketing and publicity campaigns, enticements and opportunities, offers to try, buy and spread the word are highly effective, sponsored events, publications, websites, public education campaigns, community involvement initiatives, all showcase and push, with annual elite events, gala and award nights to recognize the best and brightest.
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