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Should I buy GoPRO IPO?

Company: GoPro

It makes high definition rugged cameras for people that are into extreme sports such sky diving, water rafting, mountain biking.  It also makes the accessories where the cameras can be mounted.  The current products include a line of HD Hero cameras, accessories, and the software that goes with the cameras.

Based in: San Mateo, California, U.S.

Employees: 718 as of Mar 31, 2014

IPO Price: $24

Industry: Camera, Accessories, Digital, Niche, Photo/Video Editing

Shares Outstanding: 123.14 million

Market Cap (using IPO price): 2.96 billion

Earning: (in U.S. Dollars) *from Nasdaq.com IPO filings

Screen Shot 2014-07-22 at 10.34.42 PM.png

*roughly half of its revenues are from U.S., with the other half from other parts of the world (as of three months ended on March 31, 2014)

Things it has going for it (Moat):

  • Good, dependable, compact, rugged design.  

  • controls the niche market that it’s in.   

  • established itself as top of its line in terms of quality and reputation.  

  • has a devoted followings among sports enthusiasts

  • It’s currently making a profit as well as a relatively strong balance sheet, which is a breath of fresh air compared to most other tech companies that have gone IPOs

Screen Shot 2014-07-22 at 10.38.04 PM.png

*from Nasdaq.com IPO filings

  • Charismatic CEO, Nicholas Woodman has done a fantastic job in leading and directing the company so far.

Risks:

  • Its products has relatively low level of entry, could potentially squeeze the profit margin in the future

  • Highly competitive industry

  • Reliance on third party suppliers

 

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it was very profitable!

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SW&L said:

Well, I must say that it was probably a good idea to buy GoPro, considering the stock now sits at $51.75, up nicely from the IPO price as listed above.

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