MSNBC provides real-time stock quotes that can be accessed three ways, via a screen crawl on its cable network, on its internet website, and via an RSS feed on web-capable cell phones.
Entering its second decade, the MSNBC news-oriented cable channel, which launched in 1996 as partnership between Microsoft and NBC, which was then owned by GE, has perpetually trailed CNN and Fox News in ratings, earnings, public awareness and just about everything else. It's one strength has always been in providing financial information, which has been made possible by its familial relationship with NBC's finance-centric CNBC network.
In addition to attracting viewers with its excellent financial coverage, MSNBC is attempting to build ratings by becoming more granular through strategies such as the acquisition of EveryBlock, a Chicago-based online service that provides neighborhood news and information in 15 cities.
In addition to maintaining EveryBlock's internet presence, which consists of a website where end users can enter their street address, zip code or 'hood name to get localized, constantly updated news, blogs entries, event listing, photos and wants adds and numerous other bits and bites of information, MSNBC intends to utilize some of EveryBlock's data to attract viewers in EveryBlock cities.
According to MSNBC executive Charlie Tillinghast, EveryBlock uses a "data-driven approach to reporting basic public information" that's perfect for keeping people up-to-date on what's happening in their own backyard..
"EveryBlock's talented team has a track record of innovation in the industry," Tillinghast said. "They've broken new ground with their unique approach to collecting, organizing and presenting news down to the block level. Their impact and importance in the community space is extremely valuable and carries promise for journalism and new business models."
According to EveryBlock founder Adrian Holovay the MSNBC hook up will give EveryBlock the resources to morph from "a cool, useful service into something much bigger," said Adrian Holovaty.
In addition to Chicago, which remains EveryBlock's editorial and business home base, EveryBlock covers the news and 'tudes in Atlanta, Boston, Charlotte, Dallas, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, San Francisco, San Jose, Seattle and Washington, D.C.