Abercrombie &
Fitch
Date Added: May 1st, 2004
By Chris Stallman
| E-mail
Unless
you've been living on a deserted island for the last five years
or so, you have probably heard of the company that goes by the name
of Abercrombie & Fitch. This company is the first company in
the Young30 stock index that we will profile.
Around
100 years ago, Abercrombie & Fitch started selling outdoor equipment
to Americans. Over time, they changed to selling casual clothes
to millions of teenagers and young adults.
Their line of clothing doesn't come cheap. Shopping
at their stores often leaves you with a triple-digit receipt when
you leave. But despite the prices, shoppers continue to buy tons
of their clothes each year. We mean it when we say "tons"
because each store sells an average of $5 million worth of clothes
each year!
Abercrombie & Fitch's extreme popularity began
roughly 6-7 years ago when teenagers across the country began flocking
to over 200 Abercrombie & Fitch throughout the US.
Abercrombie
is enjoying strong growth due to their acquisition of Hollister
Co, another similar clothing company that doubles the company's
presence in shopping malls throughout the country.
Abercrombie's popularity grows each day by their
excellent ad campaign. Rather than spending millions of dollars
each year to run television ads, the company lets the shoppers advertise
for them. Abercrombie clothes proudly display the company's
name which allows millions of people to see this small ad each and
every day.
Abercrombie & Fitch is what is known as a retail company.
This means that they sell goods (in this case, clothes) to the public.
The company is also looking forward to generating more money by
opening up an online store which would allow shoppers to buy clothes
from their computer.
Abercrombie & Fitch is traded on the New York Stock
Exchange under the ticker symbol ANF.
Previous
Article - Next Article
Like this article?
Bookmark
It
